ABOUT
THIS ISN’T JUST ABOUT CLOTHES
It’s about having a wardrobe that works for the woman you are now.
I’m Ros — a personal stylist and colour specialist working with women in midlife.
Most of my clients are successful, capable women with busy lives. They have good clothes. They have taste. They usually know how they want to look.
They’re just not quite getting there anymore.
The wardrobe is full, but the outfits don’t come together. Shapes that once worked suddenly don’t. Shopping has become harder. And getting dressed takes far more thought than it should.
Sometimes your life has moved on faster than your wardrobe has.
That’s where I come in…
MY STYLE PHILOSOPHY
Modern. Effortless. Completely you.
I don’t believe in dressing younger.
And I definitely don’t believe that reaching midlife means suddenly becoming sensible, invisible or resigned to clothes you don’t particularly like.
I help you work out what suits you now — your shape, your colouring, your proportions, your lifestyle and, importantly, how you actually want to look.
Some of that means understanding why something works.
Some of it is simply having someone with a good eye say:
That works. That doesn’t. Try this instead.
The aim is a wardrobe that feels current without feeling try-hard, comfortable without becoming shapeless, and polished without looking overdone.
MY BACKGROUND
I studied clothing and fashion at university and began my career as a Buyer’s Assistant at Topshop, eventually becoming Group Brand Director at the Austin Reed Group.
So I’ve spent more than 20 years around clothes — understanding how they’re made, how brands work, what makes a piece good and, perhaps more importantly, what makes clothes work together.
But knowing fashion is only part of it.
The real skill is looking at the woman in front of me — her body, her life, her wardrobe, her budget — and working out her version.
That’s the bit I love.
WHAT I BELIEVE
You don’t need to lose weight before you can dress well.
You don’t need an entirely new wardrobe because your body or life has changed.
You don’t need designer everything. High street and investment pieces can sit very happily together.
Comfort matters — but it doesn’t have to mean giving up on looking good.
And owning more clothes rarely solves the problem if you still don’t know how to put them together.
Most wardrobes don’t need more clothes. They need better connections.
And sometimes they need a few very good new pieces too.
That’s what we work out together.
"Fantastic experience from start to finish! Ros has changed the way I think about me and clothes."
/ Alice, LONDON /
WHO DO I WORK WITH?
I work mainly with women in midlife whose lives are full.
Executives. Business owners. Consultants. Creatives. Professionals. Women whose careers and lives have moved on — but whose wardrobes haven’t quite kept pace.
You may already own lovely things, but keep buying individual pieces rather than building outfits.
You may have reached a new role and suddenly feel that the way you dress doesn’t quite match it.
You may know exactly what you like, but feel overwhelmed by choice when you shop.
Or you may simply be fed up with having plenty of clothes and still reaching for the same jeans, jumper and trainers because you can’t face working out anything else.
You don’t necessarily need more fashion knowledge.
You need to know what’s right for you.
WHY ME?
Because I understand this stage.
I’m in my mid fifties. I’ve had to relearn my own body, rethink the clothes I wear and work out how I want to look now rather than simply repeating what worked ten or twenty years ago.
I also know what it feels like when life changes.
I was made redundant in my mid-forties after a long career in fashion. I had to work out what came next, rebuild professionally and eventually create a business of my own.
So I understand that strange point in life where you still feel entirely like yourself — but some of the things that used to fit, literally or figuratively, don’t anymore.
That doesn’t require reinvention.
Sometimes it just requires a better formula.
WHAT MAKES ME DIFFERENT?
I’m not going to hand you a list of rules and leave you to work it out.
I’ll look at you.
Your colouring. Your shape. Your proportions. The clothes you already own. What you need to dress for. What you’re comfortable in. What you spend. And the way you actually want to look.
Then I’ll make it practical.
I’ll tell you what’s working, what isn’t, what I’d change and where your money is worth spending.
Sometimes that means showing you a completely different way to wear something you already own.
Sometimes it means challenging an idea you’ve carried around for years about what you “can’t” wear.
And sometimes it means finding the missing pieces for you so you don’t have to spend another weekend looking for them yourself.
Clear, personal, honest advice. About you.
MY PROMISE?
You’ll leave knowing what works — and what to do next.
No enormous wardrobe rulebook.
No pressure to become somebody different.
Just a much clearer understanding of what suits you now, how to put it together and where to spend your time and money.