Brand Consultancy
brand and product development consultancy services
Hi, I’m Ros.
I am a dedicated, innovative and enthusiastic professional combining 11 years’ experience as a Brand Director with a proven track record of achieving demanding financial objectives.
My passion is in buying and design; implementing effective brand and product strategies that drive revenue and support long-term sustainable growth.
I have a robust history of achieving brand and departmental turn-around; I believe that getting the product offer right and reaching the customer effectively is key to a business’s success.
I am an inspiring leader, able to manage and build teams to maximise potential.
I am naturally positive and proactive with skilful, instinctive creativity.
I am a shopping expert, style guru and fashion enthusiast, creating transformational styling experiences for real everyday women.
Brand and Product Development Specialist
I set up my own successful styling business, advising women on what to wear to boost their confidence. This has given me vital insight into what women actually want and how they need it presented and delivered. i wish I’d known this pivotal information earlier in my career but now that i do, im using it to help brands deliver on-point product to their customers effectively.
Brand Product Solutions
How?
Assessing brand values and curating the product to achieve brand goals.
Challenging the status quo - removing obstacles and set patterns that are preventing progression.
Agility - formulating transformational strategies to align the product with the brand’s vision.
Innovation - sparking new ideas and opening up possibilities.
Accessibility - allowing customers to easily find the clothes that will suit them, through online sales techniques.
Increased conversion - allowing the customer to envisage items on themselves and in their wardrobe.
Reducing returns - ensuring the product lives up to its online description, size, colour and expected quality.
Brand loyalty - retaining customers by meeting their clothing needs; exciting them with regular style updates and consistently landing fresh enticing product - seemingly designed just for them!
“Ros is great to work with; she is a creative, exciting leader. She challenges and focusses teams to deliver unique, on-brand product that drives profit and delights the customer.”
Brand Development Strategies
Buying Strategies
Reviewing and tuning brand identity, ethos and mission
Pinpointing both the current core and potential customers
Identifying brand opportunities
Highlighting product category gaps
Range planning and building
Improving, developing and curating product
Empowering and inspiring product teams to be fresh thinking and customer focussed
Sourcing - assessing the strength/capacity of current manufacture and identifying future potential needs to match the product demands
Styling - facilitating ease of online shopping and generating multiple purchases
Product copywriting - creating compelling yet authentic descriptions to increase sales and reduce returns
